SBS extends exclusive Tour de France Femmes, La Vuelta Femenina free-to-air broadcast deal to 2030

SBS has extended its exclusive free-to-air broadcast deal for the Tour de France Femmes avec Zwift until 2030, off the back of the enthralling first four editions of the event.

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SBS will broadcast the Tour de France Femmes avec Zwift (L) and La Vuelta Femenina by Carrefour.es (R) through to 2030. Credit: Getty.

We've got a host of great cycling coming your way live on SBS and SBS VICELAND, with SBS On Demand the place to find all the catch-up replays and highlights.

After a thrilling 2025 edition, which saw a Total TV Reach of 1.8 million people and a 99% increase in SBS Sport third-party platform views (11.7 million in total), the Tour de France Femmes avec Zwift rights extension ensures Australian audiences will continue to enjoy live and exclusive coverage of the race across SBS’s free-to-air platforms, including SBS On Demand, for the next five years.

The deal will see some of cycling's biggest names, like former winners Demi Vollering and Kasia Niewiadoma, and homegrown heroes Sarah Gigante and Neve Bradbury brought to life once again on Australian screens.

The Tour de France Femmes avec Zwift was launched in 2022 and has shown sensational growth in its first four editions, prompting SBS to extend its initial four-year agreement with the owners and organisers of the race, Amaury Sport Organisation (A.S.O).

This five-year extension reflects the network’s commitment to both the women’s and men’s races, giving Australian cycling fans certainty around the broadcast of all Tour de France races through until 2030.
Olympic road cycling champion Grace Brown, who joined the SBS commentary team this year, announced the deal at SBS’s 2026 Upfronts in Sydney today.

“This is a major milestone,’’ Brown said.

“This is history. We are honoured to shine a national spotlight on the women’s peloton - the power, the grit, the drama - and deliver it to living rooms across the country.”

SBS Director of Sport, Ken Shipp added: “SBS has long been a champion of women’s cycling, broadcasting many of the biggest Australian and international road races. We always believed the Tour de France Femmes avec Zwift would resonate with our audience, and we’re proud to have supported its growth over the past four years.

"The way it’s tracking, it’s clear the Tour has enormous potential and is on course for lasting, meaningful success. We’re excited to continue bringing women’s cycling to an appreciative and growing audience.”
SBS has also extended its agreement to broadcast La Vuelta Femenina by Carrefour.es to 2030, ensuring fans will have long-term free-to-air access to another of cycling’s Grand Tours.

Julien Goupil, Media and Partnerships Director of A.S.O, said: “SBS has been an all-time partner for over 35 years, and this extended broadcast of the Tour de France Femmes avec Zwift and La Vuelta Femenina by Carrefour.es is excellent news for women’s cycling, further strengthening the growth of the sport. This initiative complements SBS’s ongoing commitment to cycling in general, reaffirming their role as one of the most valuable partners of the Tour de France and the cycling community as a whole.”

Over 100 million hours of the 2025 Tour de Frances Femmes avec Zwift were watched across 50 European countries (a 89% increase year on year) and almost 26 million French viewers tuned in (a 42% increase year on year).
This agreement sets up an extraordinary winter festival of global sport on SBS next year, as the FIFA World Cup 2026™, Tour de France and Tour de France Femmes avec Zwift combine in a thrilling broadcast schedule across two months, all live and free on SBS and SBS On Demand.
Fans will be glued to their screens from 11 June, when the FIFA World Cup 2026™ embarks on a five-week journey to the final on 19 July, but not before the Tour de France departs from Barcelona on 4 July, ending in Paris on 26 July.

The Tour de Frances Femmes avec Zwift then launches in Lausanne on 1 August, bringing the sporting extravaganza to a fitting conclusion on 9 August.

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